BLACK PINE AGENCY
OUR SERVICES
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ARTIST DEVELOPMENT & CREATIVE DIRECTION
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SOCIAL MEDIA BRANDING & STRATEGY
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BUSINESS DEVELOPMENT & COMMERCIALIZATION
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INTEGRATED MARKETING PLANNING & EXECUTION
OUR STORY
Black Pine Agency was established by Jonathan Heeter and Nicholas Richards, seasoned Music, Entertainment, and Branding professionals in China, bringing together 40 years of expertise in learning Chinese, leading businesses, and developing cultural projects across Asia.
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With a shared enthusiasm for connecting East and West through music and culture, Jonathan and Nicholas first crossed paths in Beijing's vibrant underground rock scene.
They have since played together in rock bands, become sought-after, first-call brand strategists and assisted an array of renowned brands like Fender, Lenovo, China Unicom, Volkswagen, Audi, Chao Hotels, and Adidas in flourishing within China.
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In their roles in Entertainment, they have achieved 38 certified platinum records, working with both Chinese International talent, while holding executive positions at Warner Music Group and 88rising.
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Jonathan and Nicholas drive commercial outcomes for clients by leveraging a deep network built through living and working in Asia.
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Black Pine Agency was founded to further their collaboration, providing tailored services to a carefully selected group of artists and brands.